Independent Life Insurance & Annuity Product Development

Bobby co-founded Life Innovators in 2018 and has been President and CEO since its inception.

Bobby was formerly Senior Vice President and Head of Life Insurance and Annuity Product Development and Pricing at Brighthouse Financial and Vice President of Life Product Development at MetLife.

Prior to joining MetLife in 2013, Bobby was a consultant to life insurers, distributors and high-end agents. He is the third generation of his family to work in life insurance.

He is also the Executive Editor of The Life Product Review and The Annuity Edge. Bobby is a regular keynote speaker at corporate and industry events.

Sam joined Life Innovators as Head of Sales & Marketing in June of 2022. Prior to joining Life Innovators, Sam led the sales, marketing and recruiting efforts for GPIS, an independent marketing organization distributing fixed annuities and life insurance.

Sam spent a large portion of his career at Athene, most recently as a Regional Vice President covering the Broker/Dealer distribution channel. Prior to that, he worked as Director & Relationship Manager in Athene’s IMO distribution channel.

He started his career as a Sales Consultant with FactSet, a financial data, analytics & software company, covering the fixed income vertical.

Sam holds his Life license and is a Retirement Income Certified Professional (RICP®) through the American College of Financial Services.

Steve has worked in the insurance industry since 1988 in a wide variety of roles.  He spent his last 10 years on the carrier side as Vice President of Product and Pricing for OneAmerica Financial Partners, a role in which he led the life, combination, and annuity pricing and product development for the company’s Individual Life and Financial Services division.

He added Risk Management to his title during the last two years, after he brought the company’s individual underwriting team under his leadership.  In that role, Steve also led the illustrations team, coordinated reinsurance for all products, and managed the experience studies group.

Steve is a Fellow in the Society of Actuaries and is also a licensed high school basketball official in the state of Indiana.

Marshall is an Actuary who is experienced in life and annuity pricing, administration, and corporate model development.

Marshall joined Life Innovators in 2022 having previously worked at FIS as a Senior Managing Consultant for the actuarial modeling software Prophet, working on all facets of Life and Annuity actuarial modeling.

Prior to joining FIS, Marshall was an Actuarial Consultant with Brighthouse Financial and MetLife in a life pricing role, with responsibilities in modeling and managing the testing of the administration and illustration systems for all life insurance products.

Marshall received his ASA designation in 2019 and is working towards becoming an FSA.

Billy joined Life Innovators in early 2024 and has extensive experience on the life insurance and annuity carrier side in a variety of areas including sales, service, and product development.

He started his career with Nationwide Financial in 2009 and worked in a variety of service, training, and sales roles before ultimately transitioning to product development as a Life Insurance Product Consultant.

Billy then moved to OneAmerica Financial Partners as the Life Insurance and Annuity Product Management Director responsible for their traditional life insurance and annuity product.  His time there included leading the development of a VUL with a fully guaranteed charge structure, something that at the time was unique to the industry.

Additionally, he spent time at Transamerica as the Director of Product Management and Delivery, leading their life insurance product management team.

He holds his Series 6 securities license along with being a Chartered Financial Consultant (ChFC) through the American College of Financial Services.

Jon is an Actuary that joined Life Innovators as Senior Director of Product in 2024. Prior to Life Innovators, Jon worked for several years as a Senior Consulting Actuary at Securian Financial, focusing primarily on the design, pricing, implementation, and inforce management of annuity products.

During his time at Securian, Jon worked extensively with internal sales teams and external distribution partners to provide education on existing products and shape the strategy of future product initiatives. His experience collaborating with marketing, systems, legal, new business, and service teams has contributed to a deep and well-rounded understanding of the annuity product life cycle.

Jon is a Fellow in the Society of Actuaries and a Chartered Enterprise Risk Analyst.

Drew joined Life Innovators in 2024. His prior industry experience includes leading the annuity product development teams at Securian Financial and The Standard. Since beginning his actuarial career in 2014, Drew has built deep expertise in product development, pricing, and product management for fixed, indexed, and variable annuities.

Prior to becoming an actuary, Drew spent time teaching middle school math and working in the music business.

Drew is a Fellow in the Society of Actuaries, a Chartered Enterprise Risk Analyst, and a member of the American Academy of Actuaries.

Caleb joined Life Innovators as a Sr. Product Analyst in 2024, having previously worked as a data consultant for Ovation Healthcare. Prior to working at Ovation, he has a degree in Industrial Engineering with a specialization in data analytics.

His passion is turning data sets into actionable insights and automated visualizations. He has enjoyed bringing his experience in healthcare, manufacturing, and information technology over to the financial product industry.

His goal is to revolutionize the financial sector one spreadsheet at a time!

Nick joined Life Innovators in 2023 and is the Chief of Staff. He brings an extensive background in business strategy, compliance, state filing, and contract drafting across various insurance products.

He began his career with MassMutual, where he focused on product compliance, drafting, and state filing for life, variable life, and disability products. Subsequently, he was recruited to MetLife, continuing his work in compliance and state filing with life and variable life products.

Nick played an integral role in the state filing and compliance aspect in the spinning off of Brighthouse Financial from MetLife. At Brighthouse Financial, he continued building on his expertise by working in state filing and contract drafting for life, variable life, and long-term care insurance. Later, Nick learned life insurance underwriting and was a key member of a special projects team that managed life new business and underwriting technology and compliance.

Before joining Life Innovators, Nick took a couple of years off from corporate America to pursue a passion project—a music tech startup.

Fun Fact: Nick has been a DJ for 20+ years.